Property portal Zoopla have begun listing their rental properties simultaneously on Facebook’s MarketPlace, the social platform’s answer to both Ebay and Craigslist.
Zoopla has said its deal will upload 300,000 homes to rent onto MarketPlace, making it in one go the largest rental property platform outside of the big three portals in the UK.
Figures on how many people use MarketPlace in the UK are sketchy. But Facebook’s own data suggests that approximately 35% of its active users around the world visit Marketplace on average, so in the UK that points to some 14 million people using its selling channel every month.
The addition of Zoopla’s rental stock to Marketplace will certainly give it a boost. Prior to the new properties being added, it had at best light coverage across the
Also, Zoopla’s rental stock will be joining rented properties offered exclusively – until now – by private landlords keen to bypass letting agents.
“This is great news for our agent members who will now get wider distribution of their listings as well as increased brand exposure with people looking for property to rent on Facebook Marketplace,” says ZPG Property Services MD Charlie Bryant.
“This integration extends our position as the best value digital marketing partner in the UK for agents. We will continue to provide our agent partners with maximum exposure for their listings and brands along with the widest range of services to help them generate additional leads and revenues.”